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Contact

General inquiries

riders@piercegroup.com

Media

press@piercegroup.com

Investors

ir@piercegroup.com

Sustainability

sustainability@piercegroup.com

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Pierce Management Team

You can reach us at firstname.lastname@piercegroup.com


Executive Management

Göran Dahlin
Chief Executive Officer
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Göran Dahlin
Chief Executive Officer

Born: 1971, Pierce Rider since 2023

Education

  • Masters (Marketing & Finance), Stockholm School of Economics

Background

  • CEO, SGDS Gruppen AB (Head of Saint-Gobain Distribution Sweden)
  • COO, Dahl Sverige AB
  • Marketing Director, SNA Europe / Bahco

Other positions:

  • Board member, Dahlin Energy AB
  • Board deputy, Windbyggarna i Othem AB
  • Board deputy, Kyrkebysvind AB
  • Board member, Vindkraft i Hangvar socken AB

Own holdings and holdings of closely affiliated persons: 76,366 shares and 800,000 warrants.

Fredrik Kjellgren
Chief Financial Officer
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Fredrik Kjellgren
Chief Financial Officer

Born: 1970, at Pierce since 2025

Education

  • Executive MBA, Stockholm School of Economics
  • Business Msc, Luleå University of Technology

Backgrund

  • CFO, Kesko Sweden
  • CFO, Dahl Sverige AB
  • Financial Director Nothern Europe, Arrow Electronics

Own holdings and holdings of closely affiliated persons:

Daniel Bik
Chief Commercial Officer
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Daniel Bik
Chief Commercial Officer

Born: 1981, at Pierce since 2025

Education

  • Master of Science in Finance, Stockholm University

Backgrund

  • CEO, Optimera Svenska AB
  • Sales Director, Dahl Sverige AB
  • Marketing Director, Dahl Sverige AB

Own holdings and holdings of closely affiliated persons: 20 000

Emilija Frew
Head of Tech
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Emilija Frew
Head of Tech

Born: 1986, Pierce Rider since 2023

Education

  • B.A. London University of Arts, UK

Background

  • CIO,  Profoto (pre & post IPO)

  • Global head of digital commercial performance, HSBC

  • Global Head of Online, Tele2

Övriga uppdrag:

  • None

Own and related holdings:

Marta Garcia
Head of Customer Care
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Marta Garcia
Head of Customer Care

Born: 1979, Pierce Rider since 2018

Education

  • Master of Human Resources Management, Centro de Estudios Financieros;
  • Degree in Pedagogy, Universidad de Barcelona.

Background

  • Customer Experience and Operational Excellence, AXA Partners;

  • Business Area Manager, Bosh Communication Centre;

  • Contact Centre Manager, Transcom

Övriga uppdrag:

  • None

Own and related holdings:

Mariusz Mastela
Head of Fulfillment
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Mariusz Mastela
Head of Fulfillment

Born: 1978, Pierce Rider since 2015

Education

  • Master of Science in Engineering-Logistics and Water Transport Management, West Pomeranian University of Technology in Szczecin.

Background

  • Shift Manager in Rhenus Logistics, ‘
  • Manager of Personal Injury Claims Settlement Team in Polskie Towarzystwo Ubezpieczeń S.A.

Övriga uppdrag:

  • None

Own and related holdings:

Pierce - Riders in e-commerce logo

HEADQUARTERS (SE)

Fleminggatan 20 A, våning 3
112 26 Stockholm
Sweden

SZCZECIN OFFICE (PL)

1 Maja 38
71-627 Szczecin
Poland

DIGITAL OFFICE (SE)

Kurortsvägen 20B
837 52 Åre
Sweden

DISTRIBUTION CENTER (PL)

Kablowa 1
70-895 Szczecin
Poland

BARCELONA OFFICE (ES)

Calle Provença 388,
PIERCE – Planta 4
08025 Barcelona
Spain

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Pierce Group AB (publ), Org.nr 556967-4392, Fleminggatan 20 A, 112 26 Stockholm