We are Riders in E-commerce

Pierce is a leading European e-commerce company selling motorcycle and snowmobile gear, parts, and accessories to passionate customers through our online stores 24MX, XLMOTO and Sledstore.

The Company has locally adapted websites in 16 European countries and also websites for rest of Europe and Global. Pierce has two larger segments, Offroad – sales to motocross and enduro riders – and Onroad – sales to high road riders. In addition, the Company has a smaller segment, Other, which primarily focuses on snowmobile riders in the Nordics. With a large and unique product assortment, including several private brands, an excellent customer experience and attractive prices, Pierce is changing the market for motorcycle enthusiasts in Europe.

The Company’s headquarter is located in Stockholm, the distribution warehouse is located in the Polish city of Szczecin and the main portion of customer support services is located in Barcelona.

Pierce the movie

Have a look behind the scenes at Pierce and see what makes us one of a kind.