Skip to main content
Pierce - Riders in e-commerce logo Pierce - Riders in e-commerce logo Pierce - Riders in e-commerce logo
  • About Us
    • About us
      About Pierce Group
      Our History
      Awards
      Corporate Responsibility
    • Organization
      Management Team
      Our Teams
      Board of Directors
    • Our Locations
      Pierce Sweden
      Pierce Poland
      Pierce Spain
  • Stores & Brands
    • Our Store Brands

      Our Product Brands

      A9 Racing Oils
      Proworks
      Twenty
    • Course
      Ride & Sons
      Razorback Tires
    • Raven
      Snell
  • Governance
    • Corporate Governance Structure
      General Meeting
      General Meetings
      Nomination Committee
    • Board of Directors
      Committees
      Management Team
    • Remuneration
      Auditor
      Articles of Association
  • Investors
    • Investment case
      Financial Targets
      Risks & Risk Management
    • The Share
      Share Capital Development
      Shareholders
      Reports & presentations
      Prospectuses
    • Press releases
      Calendar
      Subscribe
      Contact
  • Media
    • Media
    • Press releases
    • Subscribe
    • Image bank
  • Career
    • Working at Pierce
    • Open positions
  • Contact
  • About Us
    • About us
      • About Pierce Group
      • Our History
      • Awards
      • Corporate Responsibility
    • Organization
      • Management Team
      • Our Teams
      • Board of Directors
    • Our Locations
      • Pierce Sweden
      • Pierce Poland
      • Pierce Spain
  • Stores & Brands
    • Our Store Brands
      • 24MX
      • XLMOTO
      • Sledstore
    • Our Product Brands
      • A9 Racing Oils
      • Proworks
      • Twenty
      • Course
      • Ride & Sons
      • Razorback Tires
      • Raven
      • Snell
  • Governance
    • Corporate Governance Structure and Reports
    • General Meeting
      • General Meetings
    • Nomination Committee
    • Board of Directors
      • Committees
    • Management Team
    • Remuneration
    • Auditor
    • Articles of Association
  • Investors
    • Investment case
    • Financial Targets
    • Risks & Risk Management
    • The Share
      • Share Capital Development
      • Shareholders
    • Reports & presentations
    • Prospectuses
    • Press releases
    • Calendar
    • Subscribe
    • Contact
  • Media
    • Media
    • Press releases
    • Subscribe
    • Image bank
  • Career
    • Working at Pierce
    • Open positions
  • Contact
  • Rights Issue 2022
Loading..

Contact

General inquiries

riders@piercegroup.com

Media

press@piercegroup.com

Investors

ir@piercegroup.com

Follow us on LinkedIn

Pierce Management Team

You can reach us at firstname.lastname@piercegroup.com


Executive Management

Willem Vos
Acting Chief Executive Officer
Read more
Willem Vos
Acting Chief Executive Officer

Born: 1968, Pierce Rider since 2017

Education

  • M.Sc. Electrical Engineering, Delft University of Technology
  • Nyenrode Business University Exec Program

Background

  • COO, Pierce
  • Head of E-Commerce, Staples Europe
  • Managing Director, SapientNitro
  • VP/Group Director, Digitas UK
  • Senior consultant, Accenture

Other positions: –

Own holdings and holdings of closely affiliated persons: 210,172 shares and 85,470 warrants of series 2021/2024.

Karl-Johan Börjeson
Interim Chief Purchasing Officer
Read more
Karl-Johan Börjeson
Interim Chief Purchasing Officer

Born: 1975, Pierce Rider since 2022

Education

  • MBA, Marketing Management, Pace University NYC
  • B.Sc, International Business Administration, Skövde University

Background

  • Director Assortment and Purchasing, Kronans Apotek
  • Business Area Director and Business Area Manager, ICA
  • Senior Category/Customer Marketing Manager, Unilever
  • Key Account Manager, LEGO

Other positions: Board member in Borjeson Group AB

Own holdings and holdings of closely affiliated persons: –

Nikolaj Gejsing
Chief Marketing & Sales Officer
Read more
Nikolaj Gejsing
Chief Marketing & Sales Officer

Born: 1980, Pierce Rider since 2021 (current position since 2022)

Education

  • M.Sc., Business Management, ESERP
  • B.Sc., Business Administration, Staffordshire University

Background

  • Global Head of Sales Operation and Margin Management, Rubix
  • Global Pricing and Analytics Director, Diebold Nixdorf
  • Head of Margin Management and Pricing, Staples
  • Head of Online and Retail Pricing Europe, Staples
  • Head of Pricing Europe, Office Depot

Other positions: –

Own holdings and holdings of closely affiliated persons: –

Fredrik Ideström
Chief Strategy Officer
Read more
Fredrik Ideström
Chief Strategy Officer

Born: 1977, Pierce Rider since 2017

Education

  • M.Sc., Economics and Business, Stockholm School of Economics.

Background

  • Partner, PK Partners
  • Associate, The Boston Consulting Group.

Other positions: –

Own holdings and holdings of closely affiliated persons: 120,000 shares and 25,641 warrants of series 2021/2024.

Niclas Olsson
Chief Financial Officer
Read more
Niclas Olsson
Chief Financial Officer

Born: 1973, Pierce Rider since 2017 (current position since 2022)

Education

  • Master of Business Administration with specialization in Accounting and Finance , School of Business, Economics and Law at the University of Gothenburg

Background

  • Chief Financial Officer, Pema Sweden AB
  • Senior Business Controller, Apoteket Hjärtat AB
  • Head of Business Control and Change Manager, ISS Facility Services Sweden AB

Other positions: –

Own holdings and holdings of closely affiliated persons: 10,050 shares.

Pierce - Riders in e-commerce logo

HEADQUARTERS (SE)

Elektravägen 22
126 30 Hägersten
Sweden

SZCZECIN OFFICE (PL)

1 Maja 38
71-627 Szczecin
Poland

DIGITAL OFFICE (SE)

Kurortsvägen 20B
837 52 Åre
Sweden

DISTRIBUTION CENTER (PL)

Kablowa 1
70-895 Szczecin
Poland

BARCELONA OFFICE (ES)

Calle Provenza, 388 planta 4
08025 Barcelona
Spain

  • Cookies
  • Privacy Policy

Pierce Group AB (publ), Org.nr 556967-4392, Elektravägen 22, 126 30 Hägersten.