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  • About Pierce
    • About us
      • About Pierce Group
      • Our History
      • Awards
      • Corporate Responsibility
    • Organization
      • Senior Management
      • Our Teams
      • Board of Directors
    • Our Locations
      • Pierce Sweden
      • Pierce Poland
      • Pierce Spain
  • Our Stores & Brands
    • Our Store Brands
      • 24MX
      • XLMOTO
      • SLEDSTORE
    • Our Product Brands
      • A9 Racing Oils
      • Proworks
      • Twenty
      • Course
      • Ride & Sons
      • Razorback Tires
      • Raven
      • Snell
  • Press
    • Press releases
    • Image bank
    • Subscribe
  • Career
    • Working at Pierce
    • Open positions
  • Contact

Contact

General inquiries

riders@piercegroup.com

Media

press@piercegroup.com

Senior Management Team

You can reach us at firstname.lastname@piercegroup.com

Henrik Zadig
Henrik Zadig
Chief Executive Officer
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Henrik Zadig
Henrik Zadig
Chief Executive Officer

Born 1970, Pierce Rider since 2016

Background

  • Senior Vice President/GM Online, Staples Europe
  • Vice President/GM Global Digital and Loyalty, American Express
  • Director Strategy & Business Development, American Express
  • Consultant, McKinsey & Company

Education

  • MBA, INSEAD, France
  • MSc., International Business Administration & Economics, Lund University
Willem Vos
Willem Vos
Chief Operating Officer
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Willem Vos
Willem Vos
Chief Operating Officer

Born 1968, Pierce Rider since 2017

Background

  • Head of E-Commerce, Staples Europe
  • Managing Director, SapientNitro
  • VP/Group Director, Digitas UK
  • Senior consultant, Accenture

Education

  • MSc. Electrical Engineering Delft University of Technology
  • Nyenrode Business University Exec Program
Göran Sällvin
Göran Sällvin
Sales & Marketing Director
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Göran Sällvin
Göran Sällvin
Sales & Marketing Director

Born 1974, Pierce Rider since 2020

Background

  • Head of Large Customer Sales Sweden, Google
  • Director Customer Experience, Eniro
  • CEO, Eniro Finland
  • Senior consultant, Accenture

Education

  • MSc., International Business Administration & Economics, Stockholm University
Ullrika Eliasson
Ullrika Eliasson
Chief Purchasing Officer
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Ullrika Eliasson
Ullrika Eliasson
Chief Purchasing Officer

Born 1967, Pierce Rider since 2019

Background

  • Vice President Category & Sourcing, Onemed Group
  • Director of Category Management, Staples Europe
  • Head of Merchandising, Staples Sweden/Denmark
  • Assortment & Purchasing Director, Kronans Droghandel Apotek

Education

  • IFL Executive Education, Stockholm School of Economics
Tomas Ljunglöf
Tomas Ljunglöf
Chief Financial Officer
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Tomas Ljunglöf
Tomas Ljunglöf
Chief Financial Officer

Born 1966, Pierce Rider since 2018

Background

  • Interim CFO, Evidensia
  • Group CFO, Tradedoubler (publ)
  • Group CFO, Orc Group (publ)
  • Group CFO, Glocalnet (publ)

Education

  • MSc Stockholm University
Fredrik Ideström
Fredrik Ideström
Corporate Development
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Fredrik Ideström
Fredrik Ideström
Corporate Development

Born 1977, Pierce Rider since 2017

Background

  • Partner, PK Partners
  • Associate, The Boston Consulting Group

Education

  • MSc., Business Administration and Economics, Stockholm School of Economics
Dafne Morales
Dafne Morales
Chief People Officer
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Dafne Morales
Dafne Morales
Chief People Officer

Born 1982, Pierce Rider since 2020

Background

  • Head of HR, Nestle Nutrition Latin America, Nestle
  • HR Business Partner, Beauty Care Latin America, Procter & Gamble

Education

  • MSc. Human Resource Management, Francisco Marroquin University
  • BSc, Engineering in Agricultural Science, Universidad del Valle
Andreas Adler
Andreas Adler
E-commerce & Digital Director
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Andreas Adler
Andreas Adler
E-commerce & Digital Director

Born 1979, Pierce Rider since 2010

Background

  • Head of IT Development, Pierce
  • Co-Founder & Advisor, Refunder Scandinavia
  • Project Director, Dallas Interactive
  • Digital Production Manager, IKEA

Education

  • Web Engineering, Nackademin

 

Ulla Bergvall
Ulla Bergvall
Customer Service Director
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Ulla Bergvall
Ulla Bergvall
Customer Service Director

Born 1973, Pierce Rider since 2017

Background

  • Head of Operations, Lenson
  • Business Unit Manager, Förlagssystem

Education

  • MSc. Industrial Management and Engineering, KTH
Stefan Lindwall
Stefan Lindwall
Supply Chain Director
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Stefan Lindwall
Stefan Lindwall
Supply Chain Director

Born 1975, Pierce Rider since 2019

Background

  • Supply Chain & Operations Director at Brightstar Corp.
  • Supply Chain Developer and IT-Manager at Rusta

Education

  • MSc from Linköping University and Ruhr University in Bochum
Julia Brundin
Julia Brundin
Chief Information Officer
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Julia Brundin
Julia Brundin
Chief Information Officer

Born 1974, Pierce Rider since 2019

Background

  • Director IT Customer Experience, Swedish Tax Agency
  • Consulting manager, IFS Scandinavia
  • Senior ERP Project Manager, IFS Scandinavia
  • Business Unit Manager, Logica

Education

  • MSc. Industrial Engineering, The Institute of Technology at Linköping University
Niclas Olsson
Niclas Olsson
Chief Controller
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Niclas Olsson
Niclas Olsson
Chief Controller

Born 1973, Pierce Rider since 2017

Background

  • CFO, Pema Sweden
  • Senior Business Controller, Apotek Hjärtat
  • Change Manager, ISS Sweden
  • Auditor, PwC

Education

  • MSc Business and Administration; University of Gothenburg
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HEADQUARTERS (SE)

Elektravägen 22
126 30 Hägersten
Sweden

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Poland

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Spain
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