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  • Governance
    • Corporate Governance Structure
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      • Committees
    • Management Team
    • Remuneration
    • Auditor
    • Articles of Association
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      • Share Capital Development
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Contact

General inquiries

riders@piercegroup.com

Media

press@piercegroup.com

Investors

ir@piercegroup.com

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Pierce Management Team

You can reach us at firstname.lastname@piercegroup.com


Executive Management

Henrik Zadig
Henrik Zadig
Chief Executive Officer
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Henrik Zadig
Henrik Zadig
Chief Executive Officer

Born: 1970, Pierce Rider since 2016

Education

  • MBA, INSEAD, France
  • M.Sc., International Business Administration & Economics, Lund University

Background

  • Senior Vice President/General Manager Online, Staples Europe
  • Vice President/GM Global Digital and Loyalty, American Express
  • Director Strategy & Business Development, American Express
  • Consultant, McKinsey & Company

Other positions: –

Own holdings and holdings of closely affiliated persons: 699,908 shares and 128,205 warrants of series 2021/2024.

Ullrika Eliasson
Ullrika Eliasson
Chief Purchasing Officer
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Ullrika Eliasson
Ullrika Eliasson
Chief Purchasing Officer

Born: 1967, Pierce Rider since 2019

Education

  • Strategic Leadership Development Program, Harvard Business School
  • IFL Executive Education, Stockholm School of Economics

Background

  • Director of Category Management, Staples Europe
  • Head of Merchandising Sweden/Denmark, Staples Sweden AB
  • Assortment & Purchasing Director, Kronans Droghandel Apotek AB

Other positions: –

Own holdings and holdings of closely affiliated persons: 7,807 shares.

Fredrik Ideström
Fredrik Ideström
Strategy & Corporate Development Director
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Fredrik Ideström
Fredrik Ideström
Strategy & Corporate Development Director

Born: 1977, Pierce Rider since 2017

Education

  • M.Sc., Economics and Business, Stockholm School of Economics.

Background

  • Partner, PK Partners
  • Associate, The Boston Consulting Group.

Other positions: –

Own holdings and holdings of closely affiliated persons: 90,000 shares and 25,641 warrants of series 2021/2024.

Tomas Ljunglöf
Tomas Ljunglöf
Chief Financial Officer
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Tomas Ljunglöf
Tomas Ljunglöf
Chief Financial Officer

Born: 1966, Pierce Rider since 2018

Education

  • M.Sc. Business and Economics, Stockholm University.

Background

  • Interim CFO, Evidensia Djursjukvård AB
  • CFO, Tradedoubler AB (publ)
  • CFO, Orc Group AB (publ)
  • CFO, Glocalnet AB (publ)

Other positions

  • Board member, Marathongruppen i Stockholm Aktiebolag

Own holdings and holdings of closely affiliated persons: 97,200 shares.

Dafne Morales
Dafne Morales
Chief People Officer
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Dafne Morales
Dafne Morales
Chief People Officer

Born: 1982, Pierce Rider since 2020

Education

  • B.Sc, Agricultural Engineering, Del Valle University, Guatemala
  • M.Sc. Human Resources Administration and Development, Francisco Marroquin University, Guatemala

Background

  • Head of HR, Nestle Nutrition Latin America, Nestle
  • HR Business Partner, Beauty Care Latin America, Procter & Gamble

Other positions: –

Own holdings and holdings of closely affiliated persons: 0

Göran Sällvin
Göran Sällvin
Sales and Marketing Director
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Göran Sällvin
Göran Sällvin
Sales and Marketing Director

Born: 1974, Pierce Rider since 2020

Education

  • M.Sc., International Business Administration & Economics, Stockholm University.

Background

  • Head of Large Customer Sales Sweden, Google
  • Director Customer Experience, Eniro
  • CEO, Eniro Finland
  • Senior consultant, Accenture

Other positions: –

Own holdings and holdings of closely affiliated persons: 23,636 shares and 21,743 warrants of series 2021/2024.

Willem Vos
Willem Vos
Chief Operating Officer
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Willem Vos
Willem Vos
Chief Operating Officer

Born: 1968, Pierce Rider since 2017

Education

  • M.Sc. Electrical Engineering, Delft University of Technology
  • Nyenrode Business University Exec Program

Background

  • Head of E-Commerce, Staples Europe
  • Managing Director, SapientNitro
  • VP/Group Director, Digitas UK
  • Senior consultant, Accenture

Other positions: –

Own holdings and holdings of closely affiliated persons: 186,736 shares and 85,470 warrants of series 2021/2024.

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HEADQUARTERS (SE)

Elektravägen 22
126 30 Hägersten
Sweden

SZCZECIN OFFICE (PL)

1 Maja 38
71-627 Szczecin
Poland

DIGITAL OFFICE (SE)

Kurortsvägen 20B
837 52 Åre
Sweden

DISTRIBUTION CENTER (PL)

Kablowa 1
70-895 Szczecin
Poland

BARCELONA OFFICE (ES)

Plaça de Catalunya 20, planta 9
08002 Barcelona
Spain

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Pierce Group AB (publ), Org.nr 556967-4392, Elektravägen 123, 126 30 Hägersten.