Meet our Management Team. Some like numbers, some like to sell stuff but what we all have in common is that we like to go fast and are thirsty for action.


Executive Management

Henrik Zadig
Henrik Zadig
Chief Executive Officer
Henrik Zadig
Henrik Zadig
Chief Executive Officer

Born: 1970, Pierce Rider since 2016

Education

  • MBA, INSEAD, France
  • M.Sc., International Business Administration & Economics, Lund University

Background

  • Senior Vice President/General Manager Online, Staples Europe
  • Vice President/GM Global Digital and Loyalty, American Express
  • Director Strategy & Business Development, American Express
  • Consultant, McKinsey & Company

Other positions: –

Own holdings and holdings of closely affiliated persons: 699,908 shares and 128,205 warrants of series 2021/2024.

Ullrika Eliasson
Ullrika Eliasson
Chief Purchasing Officer
Ullrika Eliasson
Ullrika Eliasson
Chief Purchasing Officer

Born: 1967, Pierce Rider since 2019

Education

  • Strategic Leadership Development Program, Harvard Business School
  • IFL Executive Education, Stockholm School of Economics

Background

  • Director of Category Management, Staples Europe
  • Head of Merchandising Sweden/Denmark, Staples Sweden AB
  • Assortment & Purchasing Director, Kronans Droghandel Apotek AB

Other positions: –

Own holdings and holdings of closely affiliated persons: 7,807 shares.

Fredrik Ideström
Fredrik Ideström
Strategy & Corporate Development Director
Fredrik Ideström
Fredrik Ideström
Strategy & Corporate Development Director

Born: 1977, Pierce Rider since 2017

Education

  • M.Sc., Economics and Business, Stockholm School of Economics.

Background

  • Partner, PK Partners
  • Associate, The Boston Consulting Group.

Other positions: –

Own holdings and holdings of closely affiliated persons: 90,000 shares and 25,641 warrants of series 2021/2024.

Tomas Ljunglöf
Tomas Ljunglöf
Chief Financial Officer
Tomas Ljunglöf
Tomas Ljunglöf
Chief Financial Officer

Born: 1966, Pierce Rider since 2018

Education

  • M.Sc. Business and Economics, Stockholm University.

Background

  • Interim CFO, Evidensia Djursjukvård AB
  • CFO, Tradedoubler AB (publ)
  • CFO, Orc Group AB (publ)
  • CFO, Glocalnet AB (publ)

Other positions

  • Board member, Marathongruppen i Stockholm Aktiebolag

Own holdings and holdings of closely affiliated persons: 97,200 shares.

Dafne Morales
Dafne Morales
Chief People Officer
Dafne Morales
Dafne Morales
Chief People Officer

Born: 1982, Pierce Rider since 2020

Education

  • B.Sc, Agricultural Engineering, Del Valle University, Guatemala
  • M.Sc. Human Resources Administration and Development, Francisco Marroquin University, Guatemala

Background

  • Head of HR, Nestle Nutrition Latin America, Nestle
  • HR Business Partner, Beauty Care Latin America, Procter & Gamble

Other positions: –

Own holdings and holdings of closely affiliated persons: 0

Göran Sällvin
Göran Sällvin
Sales and Marketing Director
Göran Sällvin
Göran Sällvin
Sales and Marketing Director

Born: 1974, Pierce Rider since 2020

Education

  • M.Sc., International Business Administration & Economics, Stockholm University.

Background

  • Head of Large Customer Sales Sweden, Google
  • Director Customer Experience, Eniro
  • CEO, Eniro Finland
  • Senior consultant, Accenture

Other positions: –

Own holdings and holdings of closely affiliated persons: 23,636 shares and 21,743 warrants of series 2021/2024.

Willem Vos
Willem Vos
Chief Operating Officer
Willem Vos
Willem Vos
Chief Operating Officer

Born: 1968, Pierce Rider since 2017

Education

  • M.Sc. Electrical Engineering, Delft University of Technology
  • Nyenrode Business University Exec Program

Background

  • Head of E-Commerce, Staples Europe
  • Managing Director, SapientNitro
  • VP/Group Director, Digitas UK
  • Senior consultant, Accenture

Other positions: –

Own holdings and holdings of closely affiliated persons: 186,736 shares and 85,470 warrants of series 2021/2024.