Meet our Management Team. Some like numbers, some like to sell stuff but what we all have in common is that we like to go fast and are thirsty for action.


Executive Management

Henrik Zadig
Henrik Zadig
Chief Executive Officer
Henrik Zadig
Henrik Zadig
Chief Executive Officer

Born: 1970, Pierce Rider since 2016

Education

  • MBA, INSEAD, France
  • M.Sc., International Business Administration & Economics, Lund University

Background

  • Senior Vice President/General Manager Online, Staples Europe
  • Vice President/GM Global Digital and Loyalty, American Express
  • Director Strategy & Business Development, American Express
  • Consultant, McKinsey & Company

Other positions: –

Own holdings and holdings of closely affiliated persons: 814,193 shares and 128,205 warrants of series 2021/2024.

Karl-Johan Börjeson
Interim Chief Purchasing Officer
Karl-Johan Börjeson
Interim Chief Purchasing Officer

Born: 1975, Pierce Rider since 2022

Education

  • MBA, Marketing Management, Pace University NYC
  • B.Sc, International Business Administration, Skövde University

Background

  • Director Assortment and Purchasing, Kronans Apotek
  • Business Area Director and Business Area Manager, ICA
  • Senior Category/Customer Marketing Manager, Unilever
  • Key Account Manager, LEGO

Other positions: Board member in Borjeson Group AB

Own holdings and holdings of closely affiliated persons: –

Nikolaj Gejsing
Nikolaj Gejsing
Sales Director
Nikolaj Gejsing
Nikolaj Gejsing
Sales Director

Born: 1980, Pierce Rider since 2021 (current position since 2022)

Education

  • M.Sc., Business Management, ESERP
  • B.Sc., Business Administration, Staffordshire University

Background

  • Global Head of Sales Operation and Margin Management, Rubix
  • Global Pricing and Analytics Director, Diebold Nixdorf
  • Head of Margin Management and Pricing, Staples
  • Head of Online and Retail Pricing Europe, Staples
  • Head of Pricing Europe, Office Depot

Other positions: –

Own holdings and holdings of closely affiliated persons: –

Fredrik Ideström
Fredrik Ideström
Strategy & Corporate Development Director and Chief People Officer
Fredrik Ideström
Fredrik Ideström
Strategy & Corporate Development Director and Chief People Officer

Born: 1977, Pierce Rider since 2017

Education

  • M.Sc., Economics and Business, Stockholm School of Economics.

Background

  • Partner, PK Partners
  • Associate, The Boston Consulting Group.

Other positions: –

Own holdings and holdings of closely affiliated persons: 120,000 shares and 25,641 warrants of series 2021/2024.

Niclas Olsson
Niclas Olsson
Acting Chief Financial Officer and Head of Business Control
Niclas Olsson
Niclas Olsson
Acting Chief Financial Officer and Head of Business Control

Born: 1974, Pierce Rider since 2017

Education

  • Master of Business Administration with specialization in Accounting and Finance , School of Business, Economics and Law at the University of Gothenburg

Background

  • Chief Financial Officer, Pema Sweden AB
  • Senior Business Controller, Apoteket Hjärtat AB
  • Controller and Business Development Manager, ISS Facility Services Sweden AB

Other positions: –

Own holdings and holdings of closely affiliated persons: 10,050 shares.

Willem Vos
Willem Vos
Chief Operating Officer
Willem Vos
Willem Vos
Chief Operating Officer

Born: 1968, Pierce Rider since 2017

Education

  • M.Sc. Electrical Engineering, Delft University of Technology
  • Nyenrode Business University Exec Program

Background

  • Head of E-Commerce, Staples Europe
  • Managing Director, SapientNitro
  • VP/Group Director, Digitas UK
  • Senior consultant, Accenture

Other positions: –

Own holdings and holdings of closely affiliated persons: 210,172 shares and 85,470 warrants of series 2021/2024.