Meet our Management Team. Some like numbers, some like to sell stuff but what we all have in common is that we like to go fast and are thirsty for action.


Executive Management

Henrik Zadig
Henrik Zadig
Chief Executive Officer
Henrik Zadig
Henrik Zadig
Chief Executive Officer

Born: 1970, Pierce Rider since 2016

Education

  • MBA, INSEAD, France
  • M.Sc., International Business Administration & Economics, Lund University

Background

  • Senior Vice President/General Manager Online, Staples Europe
  • Vice President/GM Global Digital and Loyalty, American Express
  • Director Strategy & Business Development, American Express
  • Consultant, McKinsey & Company

Other positions: –

Own holdings and holdings of closely affiliated persons: 699,908 shares and 128,205 warrants of series 2021/2024.

Ullrika Eliasson
Ullrika Eliasson
Chief Purchasing Officer
Ullrika Eliasson
Ullrika Eliasson
Chief Purchasing Officer

Born: 1967, Pierce Rider since 2019

Education

  • Strategic Leadership Development Program, Harvard Business School
  • IFL Executive Education, Stockholm School of Economics

Background

  • Director of Category Management, Staples Europe
  • Head of Merchandising Sweden/Denmark, Staples Sweden AB
  • Assortment & Purchasing Director, Kronans Droghandel Apotek AB

Other positions: –

Own holdings and holdings of closely affiliated persons: 7,807 shares.

Fredrik Ideström
Fredrik Ideström
Strategy & Corporate Development Director & Interim Chief People Officer
Fredrik Ideström
Fredrik Ideström
Strategy & Corporate Development Director & Interim Chief People Officer

Born: 1977, Pierce Rider since 2017

Education

  • M.Sc., Economics and Business, Stockholm School of Economics.

Background

  • Partner, PK Partners
  • Associate, The Boston Consulting Group.

Other positions: –

Own holdings and holdings of closely affiliated persons: 90,000 shares and 25,641 warrants of series 2021/2024.

Tomas Ljunglöf
Tomas Ljunglöf
Chief Financial Officer
Tomas Ljunglöf
Tomas Ljunglöf
Chief Financial Officer

Born: 1966, Pierce Rider since 2018

Education

  • M.Sc. Business and Economics, Stockholm University.

Background

  • Interim CFO, Evidensia Djursjukvård AB
  • CFO, Tradedoubler AB (publ)
  • CFO, Orc Group AB (publ)
  • CFO, Glocalnet AB (publ)

Other positions

  • Board member, Marathongruppen i Stockholm Aktiebolag

Own holdings and holdings of closely affiliated persons: 97,200 shares.

Nikolaj Gejsing
Nikolaj Gejsing
Sales Director
Nikolaj Gejsing
Nikolaj Gejsing
Sales Director

Born: 1980, Pierce Rider since 2021 (current position since 2022)

Education

  • M.Sc., Business Management, ESERP
  • B.Sc., Business Administration, Staffordshire University

Background

  • Global Head of Sales Operation and Margin Management, Rubix
  • Global Pricing and Analytics Director, Diebold Nixdorf
  • Head of Margin Management and Pricing, Staples
  • Head of Online and Retail Pricing Europe, Staples
  • Head of Pricing Europe, Office Depot

Other positions: –

Own holdings and holdings of closely affiliated persons: –

Willem Vos
Willem Vos
Chief Operating Officer
Willem Vos
Willem Vos
Chief Operating Officer

Born: 1968, Pierce Rider since 2017

Education

  • M.Sc. Electrical Engineering, Delft University of Technology
  • Nyenrode Business University Exec Program

Background

  • Head of E-Commerce, Staples Europe
  • Managing Director, SapientNitro
  • VP/Group Director, Digitas UK
  • Senior consultant, Accenture

Other positions: –

Own holdings and holdings of closely affiliated persons: 186,736 shares and 85,470 warrants of series 2021/2024.