Meet our Management Team. Some like numbers, some like to sell stuff but what we all have in common is that we like to go fast and are thirsty for action.
Executive Management
Henrik Zadig
Chief Executive Officer
Born: 1970, Pierce Rider since 2016
Education
- MBA, INSEAD, France
- M.Sc., International Business Administration & Economics, Lund University
Background
- Senior Vice President/General Manager Online, Staples Europe
- Vice President/GM Global Digital and Loyalty, American Express
- Director Strategy & Business Development, American Express
- Consultant, McKinsey & Company
Other positions: –
Own holdings and holdings of closely affiliated persons: 699,908 shares and 128,205 warrants of series 2021/2024.
Born: 1970, Pierce Rider since 2016
Education
- MBA, INSEAD, France
- M.Sc., International Business Administration & Economics, Lund University
Background
- Senior Vice President/General Manager Online, Staples Europe
- Vice President/GM Global Digital and Loyalty, American Express
- Director Strategy & Business Development, American Express
- Consultant, McKinsey & Company
Other positions: –
Own holdings and holdings of closely affiliated persons: 699,908 shares and 128,205 warrants of series 2021/2024.
Ullrika Eliasson
Chief Purchasing Officer
Born: 1967, Pierce Rider since 2019
Education
- Strategic Leadership Development Program, Harvard Business School
- IFL Executive Education, Stockholm School of Economics
Background
- Director of Category Management, Staples Europe
- Head of Merchandising Sweden/Denmark, Staples Sweden AB
- Assortment & Purchasing Director, Kronans Droghandel Apotek AB
Other positions: –
Own holdings and holdings of closely affiliated persons: 7,807 shares.
Fredrik Ideström
Strategy & Corporate Development Director
Born: 1977, Pierce Rider since 2017
Education
- M.Sc., Economics and Business, Stockholm School of Economics.
Background
- Partner, PK Partners
- Associate, The Boston Consulting Group.
Other positions: –
Own holdings and holdings of closely affiliated persons: 90,000 shares and 25,641 warrants of series 2021/2024.
Tomas Ljunglöf
Chief Financial Officer
Born: 1966, Pierce Rider since 2018
Education
- M.Sc. Business and Economics, Stockholm University.
Background
- Interim CFO, Evidensia Djursjukvård AB
- CFO, Tradedoubler AB (publ)
- CFO, Orc Group AB (publ)
- CFO, Glocalnet AB (publ)
Other positions
- Board member, Marathongruppen i Stockholm Aktiebolag
Own holdings and holdings of closely affiliated persons: 97,200 shares.
Dafne Morales
Chief People Officer
Born: 1982, Pierce Rider since 2020
Education
- B.Sc, Agricultural Engineering, Del Valle University, Guatemala
- M.Sc. Human Resources Administration and Development, Francisco Marroquin University, Guatemala
Background
- Head of HR, Nestle Nutrition Latin America, Nestle
- HR Business Partner, Beauty Care Latin America, Procter & Gamble
Other positions: –
Own holdings and holdings of closely affiliated persons: 0
Göran Sällvin
Sales and Marketing Director
Born: 1974, Pierce Rider since 2020
Education
- M.Sc., International Business Administration & Economics, Stockholm University.
Background
- Head of Large Customer Sales Sweden, Google
- Director Customer Experience, Eniro
- CEO, Eniro Finland
- Senior consultant, Accenture
Other positions: –
Own holdings and holdings of closely affiliated persons: 23,636 shares and 21,743 warrants of series 2021/2024.
Willem Vos
Chief Operating Officer
Born: 1968, Pierce Rider since 2017
Education
- M.Sc. Electrical Engineering, Delft University of Technology
- Nyenrode Business University Exec Program
Background
- Head of E-Commerce, Staples Europe
- Managing Director, SapientNitro
- VP/Group Director, Digitas UK
- Senior consultant, Accenture
Other positions: –
Own holdings and holdings of closely affiliated persons: 186,736 shares and 85,470 warrants of series 2021/2024.