From riding offline to selling online
With a genuine interest and active participation in the motorcycle industry, a team of business-oriented riders and a global business model, Pierce has become the European market leader within e-commerce for Riders.
How did Pierce become the destination for Riders in Europe?
We believe it is the same pioneering spirit that the namesake and motorcycle builder Pierce Cycle Company from 1907 who built the first motorcycle with 4 cylinders possessed!
It started in a garage in 2008 and with 2 business-minded dirt bike riders. They grew tired of trying to find parts and equipment in the jungle of brands and suppliers in the world. It was expensive and time-consuming, so they began stocking up on parts and equipment for themselves and for other riders. It turned out to be a success and 2009 they started Pierce and launched 24MX that now has become a hub for all the MX and Enduro-riders in Europe and a well-known online-shop for all the riders in the world.
The Pierce family grew so the year 2013 XLMOTO and Sledstore were launched. XLMOTO with focus on equipment and accessories for on-road riders and Sledstore for snowmobile riders.
Click here to listen to our CEO, Henrik Zadig, and learn more about our history in a podcast from “Le WimLex Show – E-Commerce Movers & Shakers”.