Meet our Management Team. Some like numbers, some like to sell stuff but what we all have in common is that we like to go fast and are thirsty for action.


Executive Management

Göran Dahlin
Chief Executive Officer
Göran Dahlin
Chief Executive Officer

Born: 1971, Pierce Rider since 2023

Education

  • Masters (Marketing & Finance), Stockholm School of Economics

Background

  • CEO, SGDS Gruppen AB (Head of Saint-Gobain Distribution Sweden)
  • COO, Dahl Sverige AB
  • Marketing Director, SNA Europe / Bahco

Other positions:

  • Board member, Dahlin Energy AB
  • Board deputy, Windbyggarna i Othem AB
  • Board deputy, Kyrkebysvind AB
  • Board member, Vindkraft i Hangvar socken AB

Own holdings and holdings of closely affiliated persons: 76,366 shares and 800,000 warrants.

Fredrik Kjellgren
Chief Financial Officer
Fredrik Kjellgren
Chief Financial Officer

Born: 1970, at Pierce since 2025

Education

  • Executive MBA, Stockholm School of Economics
  • Business Msc, Luleå University of Technology

Backgrund

  • CFO, Kesko Sweden
  • CFO, Dahl Sverige AB
  • Financial Director Nothern Europe, Arrow Electronics

Own holdings and holdings of closely affiliated persons:

Daniel Bik
Chief Commercial Officer
Daniel Bik
Chief Commercial Officer

Born: 1981, at Pierce since 2025

Education

  • Master of Science in Finance, Stockholm University

Backgrund

  • CEO, Optimera Svenska AB
  • Sales Director, Dahl Sverige AB
  • Marketing Director, Dahl Sverige AB

Own holdings and holdings of closely affiliated persons: 20 000

Emilija Frew
Head of Tech
Emilija Frew
Head of Tech

Born: 1986, Pierce Rider since 2023

Education

  • B.A. London University of Arts, UK

Background

  • CIO,  Profoto (pre & post IPO)

  • Global head of digital commercial performance, HSBC

  • Global Head of Online, Tele2

Övriga uppdrag:

  • None

Own and related holdings:

Marta Garcia
Head of Customer Care
Marta Garcia
Head of Customer Care

Born: 1979, Pierce Rider since 2018

Education

  • Master of Human Resources Management, Centro de Estudios Financieros;
  • Degree in Pedagogy, Universidad de Barcelona.

Background

  • Customer Experience and Operational Excellence, AXA Partners;

  • Business Area Manager, Bosh Communication Centre;

  • Contact Centre Manager, Transcom

Övriga uppdrag:

  • None

Own and related holdings:

Mariusz Mastela
Head of Fulfillment
Mariusz Mastela
Head of Fulfillment

Born: 1978, Pierce Rider since 2015

Education

  • Master of Science in Engineering-Logistics and Water Transport Management, West Pomeranian University of Technology in Szczecin.

Background

  • Shift Manager in Rhenus Logistics, ‘
  • Manager of Personal Injury Claims Settlement Team in Polskie Towarzystwo Ubezpieczeń S.A.

Övriga uppdrag:

  • None

Own and related holdings: