Henrik Theilbjørn
Chairman of the board since 2022.
Chair of the Remuneration Committee and member of the Audit Committee.
Born: 1961.
Education:
- Master of Science in International Economics and Management from Aarhus University.
Other current positions:
- Chairman of the Board, Boozt AB (publ)
- Board member of Dustin Group AB (publ)
- Chairman of the Board, Masai Group A/S
- Chairman of the Board, Unique Furniture A/S
- Chairman of Neutral A/S
- CEO, EMMADS Invest A/S (private investment company)
Background:
- Various chairman and board positions within lifestyle companies, including chairman of BHG Group AB (publ).
Own holdings and holdings of closely affiliated persons: 225, 000 shares.
Johannes Gadsbøll
Board member since 2025.
Member of the Remuneration Committee.
Born: 1980
Education:
- Foundation degree in Business, Aarhus Business
Other current positions:
- Chairman of the Board, Hobbii.com
- Chairman of the Board, Premium XL Group
- Board member of WhiteAway Group
- CEO, Møbelkompagniet.dk
- CEO, HAK Holding (Private investment company)
Background:
- Business entrepreneur and investor. Founder of WhiteAway Group
Own holdings and holdings of closely affiliated persons: –
Niklas Jarl
Board member since 2024.
Born: 1979
Education:
- Berghs School of Communication.
Other current positions:
- Board member: Thespis AB and Rawbike Scandinavia AB.
- CEO: Vartex AB, Zidcore AB, Thespis AB and Rawbike Scandinavia AB.
- CCO: WeSports Scandinavia AB.
Background:
- CEO: Vinoteket.com, Bemz.com and Lekmer.com.
Independence: Independent in relation to the company, its executive management and major shareholders.
Own holdings and holdings of closely affiliated persons: 10,000 ordinary shares.
Lottie Saks
Board member since 2023.
Chair of the Audit Committee.
Born: 1967
Education:
- Degree in Economics, Uppsala University.
Other current positions:
- Board member of Freemelt Holding AB
- Board member of AWA Holding AB
- Group CFO of Sivers Semiconductors AB
Background:
- Board member and Chair of the Audit Committee at Sivers Semiconductors AB
- Group CFO Haldex
- Group CFO CINT Group
- Group CFO OneMed Group
- CFO Telenor Connexion
- Finance Director Johnson & Johnson
- Head of Business Control OMX Technology Financial Markets
Independence: Independent in relation to the company, its executive management and major shareholders.
Own holdings and holdings of closely affiliated persons: –
Roger Sandberg
Board member since 2025
Member of the Remuneration Committee.
Born: 1969
Education:
- Educations in economics at Uddevalla Sweden.
Other current positions:
- Business Director, Private Label and Commercial Agreements at Komplett Group ASA.
- Boardmember; Elektronikbranschen Sverige AB
Background:
- Founder; NetOnNet AB
- CEO NetOnNet AB
- COO NetOnNet Group AB
- CPO Komplett Group ASA
Own holdings and holdings of closely affiliated persons: 150,000 shares
Thomas Schwarz
Board member since 2022
Born: 1965
Education:
- Educations in economics at German chambers of commerce.
Other current positions:
- Managing Partner of O’NEAL Europe GmbH & Co. O’Neal Europe owns the O’Neal and One Industries trademark and is the worldwide licensee of Kini Red Bull.
Background:
- Product development, sales /purchasing and marketing positions in the MC, MX and MTB sector, including Hein Hericke GmbH, Eurobike AG and DiFi Dierk Filmer GmbH
Independence: Independent in relation to the company’s major shareholders but not in relation to the company and its executive management.
Own holdings and holdings of closely affiliated persons: 15,748 shares.