Bikes save lives – Pierce and The Eezer Initiative partner up

Pierce has entered into a partnership with The Eezer Initiative ( to support their work to reduce maternal mortality in Africa with Eezer motorcycle ambulances. The aim of the initiative is to develop safe and cost-effective solutions for pregnant women in Africa.

– At Pierce we strive to help out where we can. When we found The Eezer Initiative who are engaged in an important cause, and in a way that is close to our motorcycle passion, it was a great match, says Göran Sällvin, Sales & Marketing Director at Pierce.

– Reducing maternal mortality in the African countryside is an extremely difficult task that requires passion, teamwork and stamina. Our goal is to have 3000 motorcycle ambulances in Africa by 2030. Through the cooperation with Pierce we will be able to connect with the life-affirming community of motorcyclists all over Europe. We believe that together with Pierce we will be able to make an impact on this issue, says Lars Klingsbo, coordinator of the Eezer Initiative.

Pierce will contribute by communicating the initiative in both social media channels and online stores. In addition, every donation will be matched by Pierce 1:1.

To read more about this initiative please visit and if you want to contribute financially please visit or and make your donation.